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A Deeper Look at NEOM

A Deeper Look at NEOM
An entire city built along a mirrored line. The Line. Courtesy NEOM
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Flying cars. Robot maids. Glow in the dark sand. Billions of trees planted in a country surrounded by desert. NEOM aspires to be the “safest, most efficient, most future-oriented, and best place to live and work” in the kingdom.

Welcome to Whale Hunting, a weekly newsletter delving into the hidden worlds of wealth and power. This week contributor Clara Preve-Durrieu digs deep into Mohammed bin Salman's NEOM megaproject. The efforts there have earned him a lot of bad press over the years, but a closer look at satellite images shows a lot is happening. What if it gets built? This is a project worth understanding because MBS is sitting on one of the world's greatest fortunes and he's spending freely to build his own version of the future. NEOM is more than a series of real estate projects, if the plans are to be believed. It's a new country, forged from science fiction concepts and utopian ideals. It could become a nightmare, but it also might become something more interesting than you think.

Catch up on some of our other recent reporting on Saudi Arabia and MBS:

MBS is Playing Age of Empires
Mohammed bin Salman is choosing Saudi Arabia over the global world order and leaders are panicking.
The New Gulf Cold War
Gulf Arab states are each heading in their own direction and rivalries are intensifying. It’s creating an environment ripe for escalation.

– Bradley

By Clara Preve-Durrieu

Flying cars. Robot maids. Glow in the dark sand. Billions of trees planted in a country surrounded by desert. An artificial moon. Saudi Arabia's Crown Prince, Mohammed bin Salman, is building a futuristic eco-friendly smart city that aspires to be the “safest, most efficient, most future-oriented, and best place to live and work” in the kingdom.

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