Flying cars. Robot maids. Glow in the dark sand. Billions of trees planted in a country surrounded by desert. NEOM aspires to be the “safest, most efficient, most future-oriented, and best place to live and work” in the kingdom.
As a teenager, Mohammed bin Salman was obsessed by powerful men like Alexander the Great. No matter that he was so far down the line of succession that his elder half-brothers and cousins would guffaw at the prospect of him becoming king (or becoming anything), while sending him to the