Ethical Capital Partners?

Ethical Capital Partners?

What's going on with the purchase of Pornhub by "Ethical Capital Partners?"

Georgia Gee

It’s the irony of all names. Back in March, Pornhub announced it had been bought by “Ethical Capital Partners”.

“We are a different kind of private equity firm,” states their website. “Where others see complexity, we see opportunity.”

Ethical Capital Partners (ECP), based in Ottawa, Canada, is a newly-formed small private equity company. It acquired MindGeek — the parent company of Pornhub and a number of other porn sites — for an undisclosed sum.

For a new, unheard of firm this is a significant purchase. Pornhub has an estimated net worth of $1.5 billion. It gets more visits per month than Amazon.

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