China's Youtube Lobbyists

Cyrus Janssen is an interesting character. He graduated from Florida State in 2006, according to his LinkedIn, which also shows he’s a PGA-certified professional golfer.

About 15 years ago he landed in Shanghai working at a golf club. He got involved with Chinese television, helping produce a “golf and travel television series.”

From there, he became a sports marketer in a booming region. Along the way he picked up Chinese. And then, a few years ago, like many China hands, he set up a company to help North American businesses invest in China.

But Janssen has another role that’s attracting attention: cheerleader for China’s Communist Party.

Last week, Janssen hosted a webinar on his YouTube channel (176,000 subscribers) ahead of the Winter Olympics in China, which is fast becoming a public-relations disaster for Beijing. He appears to have taken the link private.

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